I am doing something potentially brilliant, or I fall flat on my face. I am finishing up my public relations certificate this fall and I have to do a "project" for the PR project course, in this case a 20 page article on a topic of my choosing relating to what I have learned. I chose the topic relating both my professional passion which is PR and communciations and my hobby/artistic outlet of photography. So, my topic for this course will be the roll of photography in the realm of public relations and communications. I don't think it gets quite the care and respect it deserves, we put our energies into the key messages and the visuals become window dressing. Reality is, a well chosen set of photographs will re-enforce key messaging in the article, on the website or in social media. A poorly chosen photography could at best draw attention away from key messaging and at worst potentially offending a public you are trying to reach. I also want to cover off ethical issues reg...
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Sorry for the silence, but I have been quite busy with work and I am enjoying my project a lot. So I picked up a couple of toys, which you do when positive cashflow presents itself, in this case a Minolta SRT-202. I already had a set of MC Rokkor lenses with the XE-7 and I kept to my rule as long as the new aquisition fell into present camera systems I own, it's ok. I love the retro brick that is the SRT 202. The meter is spot on, the results are below in black and white (Kodak Tri-X) and colour (Fuji Superia 400) and I am impressed. Oh yeah, the 202 was a steal too at $50 at Halton Camera Exchange.